Lead Gen Hub Case Study
Lead Gen Hub
Enterprise B2B Sales Operations
Lead Generation Hub (LGH), a B2B sales operations company serving enterprise clients, faced the challenge of efficiently and effectively onboarding new Business Development Representatives (BDRs) and Account Executives (AEs) across complex, highly regulated industries. LGH struggled with inconsistent call quality, scaling structured certification processes, and ensuring uniform messaging across their growing team - challenges compounded by traditional manual role-playing that was time-consuming for senior staff and impossible to scale consistently across their growing organization. By implementing Sellible, LGH provided its reps with a compliant, risk-free, AI-powered environment for practice that eliminated training bias and delivered objective assessment. This resulted in a dramatic 50%+ acceleration in rep ramp-up time (up to 80% in some cases), significant cost savings through reduced training overhead, 100% increase in rep confidence, and major improvements in objection handling - directly impacting their performance on live calls.
Key Results
Gary Gardner
CEO & Founder, Lead Gen Hub
About Lead Gen Hub
Lead Generation Hub, founded by enterprise sales operations expert Gary Gardner, operates a comprehensive network of elite sales professionals serving Fortune 500 and mid-market clients.They deploy specialized talent across various roles – including BDRs, AEs, CROs, Sales Engineers, and Support Specialists – to help enterprise organizations build and scale high-performance sales operations. Their rigorous vetting process, including psychological assessments and competency evaluations,ensures only top-tier talent, but scaling consistent, compliant training across distributed teams and complex client environments remained a critical challenge.
"If you're on the fence about it, I would certainly say try it... And I'd kind of be personally shocked if you didn't implement it, especially if you're on the sales enablement side."
Watch Key Insights from Gary Gardner
Video clips highlighting how Sellible transformed Lead Generation Hub's sales training approach
50%+ Faster Ramp-Up
"The most striking metric was the acceleration in getting reps ready". Gary explains how Sellible dramatically reduced the time to get sales reps productive.
Contextual Understanding: ICP identified with 90% accuracy (No-code)
Gary was amazed by Sellible's ability to understand the nuances of LGH's clients with minimal input. "The AI could even grasp industry-specific details, like recognizing and discussing MSPs".
Major Boost in Building Rep Confidence
Practice translated directly into better real-world outcomes. Gary shares how practice in a safe environment led to better performance in real calls.
Deep Interactions with AI Buyers
"The AI in practice started to ask us questions that were extremely deep... ones that we never anticipated," Gary shared. This mimicked the unpredictable nature of real sales calls.
The Challenge
Inconsistent Call Quality & Messaging
Senior leaders had to run every mock call, but couldn't ensure uniform standards and messaging across all reps.
Scaling Structured Certification
Getting new BDRs and AEs fully productive took significant time from senior management, with no standardized tiered system.
Training Bias & Subjective Assessment
Manual role-plays led to inconsistent evaluation standards, making it impossible to objectively measure rep readiness across the team.
Enterprise-Scale Consistency
As LGH grew, delivering consistent, high-quality training to distributed teams became harder with manual methods.
The Solution
Uniform Standards & Messaging
Sellible auto-detected the right ICP with over 90% accuracy and delivered uniform, high-pressure scenarios with consistent messaging to every rep.
Automated Certification System
Reps certified in roughly half the sessions and hit quota-ready status faster, with objective skill assessment replacing manual evaluation.
Bias-Free Performance Assessment
AI-powered objective scoring eliminated human bias, providing consistent evaluation standards and measurable competency tracking.
Enterprise-Scale Training Delivery
Sellible cut management training time 50%+ (up to 80%), enabling consistent, scalable training across distributed sales teams.
The AI started asking questions only someone with five years’ experience would ask. That was the moment we knew it could replace manual role-play.
Gary Gardner
Founder & CEO, Lead Gen Hub