Lead Gen Hub Case Study
Lead Gen Hub
Sales Outsourcing & Enablement
Lead Generation Hub (LGH), a provider of specialized outsourced sales talent, faced the challenge of efficiently and effectively onboarding new Business Development Representatives (BDRs) and Account Executives (AEs). Traditional manual role-playing was time-consuming for senior staff and difficult to scale consistently. By implementing Sellible, LGH provided its reps with a risk-free, AI-powered environment for practice. This resulted in a dramatic 50%+ acceleration in rep ramp-up time, significant time savings for management, and a notable increase in rep confidence, directly impacting their performance on live calls.
Key Results
Gary Gardner
Founder, Lead Gen Hub
About Lead Gen Hub
Lead Generation Hub, founded by 15-year staff augmentation veteran Gary Gardner, operates a proprietary network of highly vetted sales professionals. They deploy specialized talent across various roles – including BDRs, AEs, CROs, Sales Engineers, and Support Specialists – to help clients build effective sales operations. Rigorous screening, including interviews with sales psychologists, ensures high-quality talent, but effective, scalable onboarding remained a critical need.
"If you're on the fence about it, I would certainly say try it... And I'd kind of be personally shocked if you didn't implement it, especially if you're on the sales enablement side."
Watch Key Insights from Gary Gardner
Video clips highlighting how Sellible transformed Lead Generation Hub's sales training approach
50%+ Faster Ramp-Up
"The most striking metric was the acceleration in getting reps ready". Gary explains how Sellible dramatically reduced the time to get sales reps productive.
Contextual Understanding: ICP identified with 90% accuracy (No-code)
Gary was amazed by Sellible's ability to understand the nuances of LGH's clients with minimal input. "The AI could even grasp industry-specific details, like recognizing and discussing MSPs".
Major Boost in Building Rep Confidence
Practice translated directly into better real-world outcomes. Gary shares how practice in a safe environment led to better performance in real calls.
Deep Interactions with AI Buyers
"The AI in practice started to ask us questions that were extremely deep... ones that we never anticipated," Gary shared. This mimicked the unpredictable nature of real sales calls.
The Challenge
Time-Intensive Manual Role-Play
Senior leaders had to run every mock call, stealing time from strategy and coaching.
Slow Rep Ramp-Up
Getting new BDRs and AEs fully productive took significant time from senior management.
No Safe Place to Fail
Reps hesitated to test objection handling for fear of embarrassing slip-ups or harming client relationships on live calls.
Consistency & Scalability
As LGH grew, delivering consistent, high-quality role-plays to every rep became harder with manual methods.
The Solution
Automated AI Role-Play
Sellible took over the drills and cut “pass time” 50 %+ (up to 80 %), freeing managers to focus on pipeline.
Rapid Ramp Engine
Reps certified in roughly half the sessions and hit quota-ready status faster, slashing onboarding friction.
Private, Risk-Free Simulator
AI buyers let reps stumble in private; confidence doubled and showed up on live calls.
Consistent AI Coaching
Sellible auto-detected the right ICP 9 / 10 times and delivered uniform, high-pressure scenarios to every rep.
The AI started asking questions only someone with five years’ experience would ask. That was the moment we knew it could replace manual role-play.
Gary Gardner
Founder, Lead Gen Hub